Approximately a year prior to launching in 2012, we had a meeting at a local coffee shop to discuss our aspirations to create a business that tackles a social issue. Having access to fresh, on-the-go meals during working hours was a common struggle we all shared at the time. As we spoke to friends about the idea, we came to realise there were a lot more people who shared the same frustration. Determined to curb our own and other people’s tendency to consume unhealthy food due to lack of access to healthier options, we worked hard to secure a location and obtained funding from Khalifa Fund. On Oct. 18, 2011, we had the unique opportunity to present our back then-budding initiative before His Highness Sheikh Mohamed bin Zayed Al Nahyan (MBZ) during the Annual Khalifa Fund Conference. H.H. Mohammed Bin Zayed inspired us in a way that led us to hone down our objectives and the project as a whole. “If you want to instill healthy eating habits in people, you need to start educating them about food from their childhood,” – H.H. Mohammed Bin Zayed, during the Annual Khalifa Fund Conference. His recommendation sowed inspiration in us and drove us to explore the market further. Within a few weeks, we decided to hop on a plane and to meet with the top two school food companies in the U.S. to learn about their best practices. Few months later, we attended the Building a Healthier Future Summit, a campaign hosted by Michelle Obama that highlighted the necessity of healthier meals in schools. That experience deepened our conviction that we needed to develop a holistic school food program that enables the next generation to lead a healthier lifestyle. Today, several years later, we are pleased to have developed a program that has proven to work in the UAE. We believe this is only the beginning. Slices’s founders have been recognized by Forbes Middle East at Business Leaders Inspiring the U.A.E event.